Unreal Fur believes animals are not ours to wear. Launching in 2012, Unreal Fur now stocks globally in uber cool places like Harvey Nichols, Anthropologie, ASOS, Shopbop, MyWardrobe, Zalando and the Iconic. Totally luxurious, this brand’s alternative to fur is the finest quality. Knowing that fur has always been part of high-end fashion, Unreal Fur wanted to make on point faux fur fashion that did not treat animals cruelly. Offering faux fur which is 100 per cent synthetic that still feels lush against your skin, the many endless colours, textures and patterns are sure to entice all customers. Unreal Fur ranges have achieved the look of the real thing - with a clear conscience.