CASE STUDY

Primness

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Recommendations audit

Redesign and build

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The Project

Proudly designed and manufactured collections in Melbourne, Primness clothing brand by designer Vanessa Rochman has been around since its first collection ‘Summer 2013’. The label boasts clothing with simple lines made from beautiful and natural fabrics and finishes. Each collection is flexible and modern encompassing luxury items for women to wear on any day. Vanessa’s design esthetic is inspired by Aussie-relaxed lifestyle, with her love of craftsmanship and travel shining through.

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Work