Mossman is a contemporary and chic Australian clothing brand for empowered women. Based in Melbourne, Mossman’s vibrant design team creates its pieces by taking inspiration from fashion trends in Australia and Europe. Whether it’s all about wowing with structure, detail, tone and texture or just about feeling relaxed and refined, Mossman is always about dressing well. For the brand to keep on top of its game, Mossman’s key requirements were improvements to website design, a new custom-built online sales platform, increasing sales conversion rate and refining SEO migration from Mossman’s old website.
Shopify development
Conversion optimisation
Design and UX
Facebook pixel tracking
First a thorough analysis of website’s front end, back end and SEO performance. Then a bespoke strategy with key solutions: Building a Shopify platform, refined SEO migration and improvements to the site design.
First a thorough analysis of website’s front end, back end and SEO performance. Then a bespoke strategy with key solutions: Building a Shopify platform, refined SEO migration and improvements to the site design. The customised Shopify solution - Shopify Plus to the Enterprise level was implemented followed by fine-tuning of SEO migration to ensure all URLs were redirected from the old domain name www.mossmanclothing.com.au. To refresh the front-end of website, Mossman opted for continuous and strategic improvements on the design and development.
