Shopify vs. Shopify Plus: Which One Is Right for Your Business?

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Shopify vs. Shopify Plus: Which One Is Right for Your Business?

When it comes to building an online store, Shopify is a top choice for businesses of all sizes. But as your business grows, you may find yourself wondering whether you should upgrade to Shopify Plus. In this guide, we’ll break down the key differences between Shopify and Shopify Plus to help you decide which one is the best fit for your business.

Understanding Shopify and Shopify Plus

What is Shopify?

Shopify is a leading e-commerce platform that allows businesses to create and manage online stores with ease. It provides a range of features, including customisable themes, payment processing, inventory management, and marketing tools.

What is Shopify Plus?

Shopify Plus is the enterprise-level version of Shopify, designed for high-growth and large-scale businesses. It offers advanced features, increased customisation, and dedicated support to help businesses handle high transaction volumes and complex operations.

Key Differences Between Shopify and Shopify Plus

Feature Shopify Shopify Plus
Pricing Starts at $39/month Starts at $2,300 US/month
Customization Limited theme and checkout customisation Full checkout customisation with scripts
Support Standard 24/7 support Dedicated account manager & priority support
Scalability Best for small to medium businesses Designed for high-volume businesses
Automation Basic automation tools Advanced automation with Shopify Flow
Wholesale Requires third-party apps Built-in wholesale channel
API Access Standard API access Enhanced API access for integrations

Who Should Choose Shopify?

  • Small to medium-sized businesses looking for an easy-to-use, cost-effective e-commerce platform.

  • Startups and entrepreneurs who want to launch their online store quickly without extensive customisations.

  • Businesses with moderate traffic and sales volume that do not require advanced automation or wholesale solutions.

Who Should Choose Shopify Plus?

  • High-growth businesses process a large volume of orders.

  • Companies that need a highly customisable checkout experience.

  • Businesses are looking for advanced automation and integration capabilities.

  • Brands that require dedicated support and priority service.

  • Enterprises are expanding into wholesale and international markets.

Is Upgrading to Shopify Plus Worth It?

If your business is scaling rapidly, Shopify Plus can provide the tools and resources needed to handle increased traffic and sales. The advanced features, automation capabilities, and dedicated support can help streamline operations and boost revenue. However, if you’re a small or mid-sized business, the additional cost of Shopify Plus may not be necessary just yet.

Need Help Choosing the Right Shopify Plan?

Making the right decision between Shopify and Shopify Plus can significantly impact your business’s growth and profitability. If you're unsure which plan is right for you, our team at Seventyfour Design can help. We specialise in Shopify development, store optimization, and custom solutions tailored to your business needs. Contact us today for expert advice and a free consultation!


By understanding the differences between Shopify and Shopify Plus, you can make an informed decision that aligns with your business goals. Whether you’re just starting out or looking to scale, the right Shopify plan can set you up for long-term success.