The world of AI isn’t just transforming industries — it’s also reshaping search. If you’re trying to capture traffic around high-demand AI tools like ChatGPT, Claude, Google Gemini, and Perplexity AI, you’re stepping into one of the most competitive SEO spaces on the web.

Here at Seventyfour Design, we help brands navigate this challenge by combining smart keyword targeting, topical authority, and conversion-focused content. In this article, we’ll walk you through the strategies that actually work in 2025.

1. Know the SEO Battlefield

These keywords are brand names, which means:

• Search intent is often navigational (people looking for the official site).

• The top spots are dominated by the companies themselves and major news outlets.

• Trying to rank for just “ChatGPT” or “Gemini” is a long-term play.

The opportunity? Target informational and commercial modifiers that people search before they buy, subscribe, or adopt these tools.

Examples:

• ChatGPT for marketing automation

• Claude vs ChatGPT comparison

• Best prompts for Gemini AI

• Perplexity AI research tips

2. Target Long-Tail Keywords First

Long-tail keywords have lower competition and higher intent. For example:

ChatGPT

• Best ChatGPT prompts for ecommerce

• How to use ChatGPT for blog writing

Claude

• Claude AI vs ChatGPT for customer service

• Claude AI pricing explained

Gemini

• How to access Google Gemini AI

• Gemini AI vs ChatGPT performance test

Perplexity

• Perplexity AI vs Google Search

• Best ways to use Perplexity for market research

By ranking for dozens of these specific searches, you can build topical authority that will help you compete for broader terms over time.

3. Build Pillar + Cluster Content

Google rewards depth over breadth. To dominate AI tool searches, create pillar pages for each AI platform, then build supporting articles (“clusters”) around them.

Example for Claude AI:

• Pillar: Claude AI — Features, Pricing, and Best Use Cases

• Clusters:

  • Claude vs ChatGPT: Detailed Comparison

  • Claude AI Prompt Engineering Guide

  • Claude AI for Writers: Productivity Tips

Internal linking between these pages signals to Google that your site is an authority on the topic.

4. Optimise for AI Search Engines

AI search isn’t just Google anymore. Perplexity AI, ChatGPT Browse, and Google AI Overviews are becoming key traffic sources.

To get cited by AI search tools:

• Provide concise, clear answers (40–60 words) to common questions.

• Use structured data like FAQ schema.

• Include side-by-side comparison tables (AI summarisation loves these).

• Keep pages up-to-date with version numbers and new features.

5. Move Fast on AI Updates

When new versions drop — like Claude 3.5 or Gemini Pro — early content wins big.

Our tip: Monitor release notes, newsrooms, and AI forums, then publish:

• “First Look” guides

• Feature comparisons with previous versions

• Industry-specific use cases

Adding “Updated [Month Year]” to titles and meta descriptions can boost click-through rates.

6. Use Data and Tools to Earn Backlinks

Backlinks are still one of Google’s strongest ranking factors. You can attract them by offering:

• Original surveys or benchmark studies

• Free prompt libraries

• Comparison infographics

• AI productivity templates

These assets naturally get shared, earning you links and visibility.

7. Always Optimise for Conversions

Traffic is only part of the picture. For every AI-related article:

• Add clear calls-to-action (contact, demo, download).

• Offer lead magnets like “Free AI Prompt Guide”.

• Include email signup forms for ongoing updates.

That way, ranking for ChatGPT, Claude, Gemini, or Perplexity actually drives business results, not just clicks.

The Takeaway

Ranking for these AI keywords in 2025 isn’t about chasing one massive keyword — it’s about:

1. Owning the long-tail searches people use before making a decision.

2. Building topical authority through structured content.

3. Staying ahead of AI updates and trends.

4. Turning traffic into leads with smart conversion design.

If you want to put these strategies into action, Seventyfour Design can help you craft the SEO, content, and conversion optimisation plan that gets you noticed — and gets results.

Would you like me to also prepare a keyword cluster plan for this post, so Seventyfour Design could target the exactChatGPT/Claude/Gemini/Perplexity search terms with the highest ROI right now? That would make this blog instantly actionable for your marketing team.