Case Study

The Groomed Man Co


Full build
Implementation of supplied design
Ongoing retainer work

The Groomed Man Co. sells products made by men for men that care for ‘the guy’ completely – hair, body, beard and face. When the brand was created it was to give guys confidence and make personal grooming ‘a little less scary’. The creators knew what grooming meant and how it was about the personal touch. They also wanted to create products that perform, are quality, fun, and make guys just feel good.

Developing products for the Groomed Man also meant sourcing, testing and blending generous amounts of natural products like jojoba oil, rosemary extract and green tea from top growers globally. What it didn’t mean was putting a tiny percentage of something ‘unusual’ into products just so it could be advertised. Additionally, adding in individual and focussed service for customers has meant these aussie men’s products are fully trusted in places worldwide.